With most events we are in the core team for designing the programme of the day, to make sure that visuals contribute to the outcome of the event.
By exception we are in the background, like with Kennisland workshop, where we graphcially captured the contents. Interestingly, actual visual output helps organizers share the story of their event. Or to give an impression for those who were not present or for the sponsors themselves. Or it shows others something is actually happening. Like prominent pictures did in the MM news magazine, with me reflecting back to the group.
Visuals make the intangible world of words visible. And it shows the interactive nature of an event. Visuals make events look cool as well.
A picture can also be used for documentation. See for instance how our on-the-iPad-live-drawn visuals were used in the brochure of the TNO Kennispartnerdag Informatiemaatschappij 2011 (Partnerday; download here).
And this all besides our exposure in ‘De Telegraaf’ earlier this year. Not to forget, we were featured on the national government website as well, as we were involved in the design of a session on a special day (click here to see the blog from the Algemene Bestuursdienst, Ministry of Internal Affiars, Netherlands).